Program Students Win A Laptop Computer and Rosetta Stone®
Online Social Media Classes! During the COVID-19 pandemic, we’ve never stopped giving teenagers the media literacy and action-taking skills they need to be successful. Courses include social media strategy & management, media relations, and entrepreneurship. Get ready to create share-worthy content for local business owners; these courses will teach youth participants how to use social media beyond entertainment but as a future occupation. Business owners never have time to fully understand the latest social media youth in every continent have become lucrative social media influencers for small and national companies. Learn the key social media specialisms, including social campaign management, audience engagement, and content marketing.
The Youth Social Media Marketing summer program is a six-week virtual course featuring weekly interactive self-paced online e-learning modules combined with virtual cohort peer assignments and presentations.
Attendance and Technology Requirements
This course is available via our Virtual Classrooms, for Remote participation. (Learn and participate anywhere you can access the internet).
Technology Needs
Desktop, Laptop, access to the internet, and at the very least a notepad and pen
Program Duration: 6 Weeks
Program Start Date: Tuesday, July 5, 2022
Program End Date: Saturday, August 20, 2022
Program Student Requirements
No relevant experience necessary. No prior education in marketing or business.
Must be 16 to 24 years of age or older (out-of-state, international, and local students are welcome).
Must speak, read and write the English language.
Must have a computer with access to internet service, the student must be able to attend e-learning courses, complete online peer assignments, participate in virtual peer study group/presentation.
Approximate Time requirements per week:
7 Hours: (Approximate time - Actual time is based on how efficiently you work)
Includes access to the e-learning course, course audiobooks and weekly e-learning quizzes.
At Program Completion, Students Receive:
Certificate of Completion
Portfolio of completed work and proof of performance
College or professional recommendation (based on performance)
Receive a free e-book for each course: Business Communications, Business Writing, Media and Public Relations, Public Speaking, Personal Branding, Business Marketing, Business Social Media Marketing and Entrepreneurship
Business Marketing Ideas Competition
The Youth Social Media Marketing Program at the Hired In Michigan Career Institute holds a competition open to program student teams comprised of 5 students. The competition students will encourage Marketing Business Innovation and Social Marketing Innovation.
Are you a student ready to take the challenge of innovating business marketing in a totally different way using traditional business marketing and unique business social media marketing to build the brand of a business offline and online. Students will need to pitch their business marketing ideas in a 15-minute video group presentation by Saturday, August 26, 2022.
The Business Marketing Ideas Group, with the best presentation, the students will each win a laptop computer and a lifetime subscription to Rosetta Stone®.
Social Media Marketing Course Overview.
Business Communications
Business communication techniques are the foundation for all other skills: leading, speaking, writing, selling, and managing. Good communication helps in the development of good relationships with colleagues and customers and enable organizations to function much more effectively. This course will ensure that you pick up strong communication skills, making you a valuable member of any team.
Business Writing
Business writing is a form of professional writing carried out in organizations to communicate with internal and external audiences. Business communication must be clear, concise and coherent. Most importantly, it must be easily understood by the recipient and the message must be simple and direct. Business writing course at Hired In Michigan Career Institute aims to deliver training and skills on writing professional content that is user friendly.
Business etiquette and accurate use of business language is essential in business writing. This Business writing course will help students to deliver a business message powerfully and effectively while saving time and getting desired response. This Business writing course provides guidance on an array of tools and techniques that can be used to create credible business documents.
Media and Public Relations
Media and Public Relations as are strategic management functions which build mutually beneficial relationships between organizations and their public. PR evaluates public attitudes and plans and delivers programmes of action to gain understanding and acceptance of the organization’s policies and processes. It builds trust, reduces reputational risk, and inspires the communities that matter to your business. Unlike Marketing which generally pays for its media coverage, Media Relations earns media coverage (both digital and traditional) as free editorial. This makes PR cost-effective and gives high return on investment (ROI).
Public Speaking
Learn the Secrets of Public Speaking; To inspire an audience to act, you need to create a connection. This interactive and highly participatory virtual course uses a mix of instruction, examples, live practice, and peer assessment so students can discover ways to improve and develop new skills.
Students learn how to:
Increase their confidence in every speaking setting.
Elevate their presence and persuasion.
Leverage their personality to create a memorable impression.
Build their own awareness to continue improving post-program.
Personal Branding
This course is designed to help you start thinking about your Personal Brand and provide you with practical steps on how to start building and communicating both online and offline, who you are, what you do, what your core strengths and skills are as well as the value you can bring to a company.
Personal Branding is how you package yourself and communicate your unique skills and the value you bring to an organisation. Strategically building your brand and taking control of it will effectively position you as an authority in your domain and a person of influence. A strong brand will open massive opportunities, ultimately resulting in career acceleration.
Business Marketing
Breaking through the noise and connecting with customers online is challenging. Regardless of the business focus, modern marketers need a strong strategy combined with an arsenal of tools and a keen understanding of the digital consumers, the latest online spaces, and digital experiences that can turn the one-time customers into brand loyalists.
Topics Covered Include: Examining current digital consumer behavior, developing a brand audience map, leveraging influencers, creating a content strategy, connecting business goals to digital consumers, and creating an audience-focused content marketing matrix and customized content scorecard.
Business Social Media Marketing
Students will learn digital marketing hands-on and be fully immersed in one of the most in-demand professions in recent years.
What You Will Learn
Persuasive Business Writing
Presentation and Public Speaking Skills
Building a Digital Marketing Portfolio
How to create a basic brand and marketing strategy
Visual marketing advertisement design and creation
How to develop a digital marketing campaign from scheduling to budgeting
How to collaborate and problem-solve within a team - (Work with an actual client to build your portfolio and show real-world-practical experience).
Entrepreneurship
Do you have an entrepreneurial mindset and want to make a difference? Then this online course in entrepreneurship is a must. Discover how youth entrepreneurs get started, build a value proposition, find customers, identify problems, develop solutions, and create a team. This course is ideal for future business majors, budding entrepreneurs and anyone with a social conscience.
Benefits Of Youth Entrepreneurship.
Rigorous Curriculum. Social and communication skills. Relationship and civic awareness.
Teamwork + Collaboration. Commitment and follow-through Persuasion and consensus-building.
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